After Patanjali Noodles, Yoga guru Ramdev has now announced that his Patanjali group will now also venture into the garments area and a ‘swadeshi jeans’ will be launched by end of the year or early next year. He also plans to start a line of office wear.

There is a great demand from youths, and therefore, Patanjali has decided to launch the Indianised jeans to compete with foreign brands, he said. According to some reports, the line may be called ‘Paridhaan’. “Just because I am a baba does not mean we cannot marry modernity with spirituality, we can make, let’s say desi jeans,” he added.

“The idea (of the apparel brand) started with some followers asking me for Patanjali yoga wear. Then we thought ‘why not a whole range of dresses – Paridhaan – for everyone’? If we are fighting to bring economic independence for our country from multinationals by promoting indigenous and natural products, we should also be in the garments market,” Baba Ramdev told The Telegraph.

The Patanjali group is also set to explore international markets with its FMCG products and may also enter Pakistan and Afghanistan in future. “We have already set up our units in Nepal and Bangladesh and our products have reached the Middle East and became popular in some of the countries, including Saudi Arabia,” Baba Ramdev told reporters.

In the meanwhile, news of this new business venture was met with initial disbelief among Netizens, which rapidly turned into amusement and then a whole host of suggestions for the yoga guru to consider – not only for his apparel line but also as additional areas of business. These guys were particularly creative with their visualisations, and one person in particular.

Take a look.

How come it doesn’t have an image of cow on it?? Patanjli Jeans By Baba Ramdev

Baba Ramdev presents Patanjali Herbal Umbrella.pic.twitter.com/nQUwN4pGiV

Baba Ramdev presents Patanjali Herbal Raincoat made of bamboo and leaves. pic.twitter.com/Nbm49bQVvs

View image on Twitter

Baba Ramdev presents new range of Patanjali Herbal ladies bags.pic.twitter.com/UghfxWEXNl

Baba Ramdev presents Patanjali 100% ayurvedic swords made of coconut wood. 😂pic.twitter.com/R0Tr1M2KdO

View image on Twitter

Baba Ramdev presents Patanjali 100% ayurvedic swords made of coconut wood. 😂pic.twitter.com/R0Tr1M2KdO

Result of feeding Baba Ramdev’s Patanjali 100% ayurvedic herbal pet food to your pets. 😂😂pic.twitter.com/e1sAdjgOol

View image on TwitterView image on TwitterView image on TwitterView image on Twitter

Baba Ramdev presents 100% ayurvedic Patanjali dildos. Jai ho baba ki 🙏pic.twitter.com/UPtidPFbt5

Baba Ramdev presents 100% ayurvedic Patanjali Hot Wheels range for kids. Jai ho baba ki 🙏pic.twitter.com/UyA9j3R5ID

View image on Twitter

Baba Ramdev presents 100% ayurvedic Patanjali Hot Wheels range for kids. Jai ho baba ki 🙏pic.twitter.com/UyA9j3R5ID

Baba Ramdev presents 100% ayurvedic Patanjali Herbal PC. Jai ho baba ki 🙏pic.twitter.com/Mbhix1fHfr

View image on TwitterView image on TwitterView image on Twitter

Baba Ramdev presents 100% ayurvedic Patanjali Herbal PC. Jai ho baba ki 🙏pic.twitter.com/Mbhix1fHfr

Baba Ramdev presents 100% ayurvedic eco friendly Patanjali Herbal Football made from banana leaves. Jai ho baba ki 🙏pic.twitter.com/RygJx2Hf5S

View image on Twitter

Baba Ramdev presents 100% ayurvedic eco friendly Patanjali Herbal Football made from banana leaves. Jai ho baba ki 🙏pic.twitter.com/RygJx2Hf5S

Baba Ramdev presents 100% ayurvedic eco friendly Patanjali Herbal Scooter which only goes downhill. Jai ho baba ki 🙏pic.twitter.com/K1QrkFzCcm

View image on Twitter

Baba Ramdev presents 100% ayurvedic eco friendly Patanjali Herbal Scooter which only goes downhill. Jai ho baba ki 🙏pic.twitter.com/K1QrkFzCcm

Baba Ramdev presents 100% ayurvedic eco friendly Patanjali Herbal Acupuncture Sofa made from cacti. Jai ho baba ki 🙏pic.twitter.com/PmY1tdIKMB

View image on Twitter

Baba Ramdev presents 100% ayurvedic eco friendly Patanjali Herbal Acupuncture Sofa made from cacti. Jai ho baba ki 🙏pic.twitter.com/PmY1tdIKMB

Baba Ramdev presents 100% ayurvedic eco friendly Patanjali Herbal Jeans and shirts for men & women. Jai ho baba ki 🙏pic.twitter.com/zbRrX4k3mJ

View image on Twitter

Baba Ramdev presents Patanjali Herbal Raincoat made of bamboo and leaves. pic.twitter.com/Nbm49bQVvs

Baba Ramdev presents new range of Patanjali Herbal ladies bags. pic.twitter.com/UghfxWEXNl

View image on Twitter

 

There were a couple of witty one-liners as well:

Ramdev to launch Patanjali jeans. Do shirsasan in them and then my bottoms are tops.

 

This joke is hilarious….. Oh wait it’s a news… http://fb.me/L8igAiHl 

Photo published for Ramdev's Patanjali To Launch 'Swadeshi' Jeans - NDTV

Ramdev’s Patanjali To Launch ‘Swadeshi’ Jeans – NDTV

Yoga guru Ramdev-owned Patanjali group is all set to explore international markets with its FMCG products and may also enter Pakistan and Afghanistan in future.

profit.ndtv.com

Ladies in India will be able to wear Jeans without any objections as Baba Ramdev is launching 😜

I fought elections on the issue of development.Development is my conviction,development is my commitment

via NMApp pic.twitter.com/egM7bUT9AB

@smritiirani Baba Ramdev to market Jeans named “Paridhan”. Will it be from natural blue ink or Indigo dye developed by Britishers pl.ans?

 

What do you think of this latest development? Tell us in the comments below.

 

With PTI inputs.