After Patanjali Noodles, Yoga guru Ramdev has now announced that his Patanjali group will now also venture into the garments area and a ‘swadeshi jeans’ will be launched by end of the year or early next year. He also plans to start a line of office wear.
There is a great demand from youths, and therefore, Patanjali has decided to launch the Indianised jeans to compete with foreign brands, he said. According to some reports, the line may be called ‘Paridhaan’. “Just because I am a baba does not mean we cannot marry modernity with spirituality, we can make, let’s say desi jeans,” he added.
“The idea (of the apparel brand) started with some followers asking me for Patanjali yoga wear. Then we thought ‘why not a whole range of dresses – Paridhaan – for everyone’? If we are fighting to bring economic independence for our country from multinationals by promoting indigenous and natural products, we should also be in the garments market,” Baba Ramdev told The Telegraph.
The Patanjali group is also set to explore international markets with its FMCG products and may also enter Pakistan and Afghanistan in future. “We have already set up our units in Nepal and Bangladesh and our products have reached the Middle East and became popular in some of the countries, including Saudi Arabia,” Baba Ramdev told reporters.
In the meanwhile, news of this new business venture was met with initial disbelief among Netizens, which rapidly turned into amusement and then a whole host of suggestions for the yoga guru to consider – not only for his apparel line but also as additional areas of business. These guys were particularly creative with their visualisations, and one person in particular.
Take a look.
Baba Ramdev presents 100% ayurvedic Patanjali Herbal PC. Jai ho baba ki pic.twitter.com/Mbhix1fHfr
Baba Ramdev presents 100% ayurvedic eco friendly Patanjali Herbal Football made from banana leaves. Jai ho baba ki pic.twitter.com/RygJx2Hf5S
Baba Ramdev presents 100% ayurvedic eco friendly Patanjali Herbal Scooter which only goes downhill. Jai ho baba ki pic.twitter.com/K1QrkFzCcm
Baba Ramdev presents 100% ayurvedic eco friendly Patanjali Herbal Acupuncture Sofa made from cacti. Jai ho baba ki pic.twitter.com/PmY1tdIKMB
There were a couple of witty one-liners as well:
This joke is hilarious….. Oh wait it’s a news… http://fb.me/L8igAiHl
Ramdev’s Patanjali To Launch ‘Swadeshi’ Jeans – NDTV
Yoga guru Ramdev-owned Patanjali group is all set to explore international markets with its FMCG products and may also enter Pakistan and Afghanistan in future.
I fought elections on the issue of development.Development is my conviction,development is my commitment
via NMApp pic.twitter.com/egM7bUT9AB
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