After years of stubborn caution, Good News, Facebook is all set to embracing the animated GIF. Next week Facebook will begin testing a GIF button that lets users post GIFs from services like Giphy and Tenor as comments, a source told TechCrunch. We inquired with Facebook, which confirmed the GIF test is coming with this statement:

“Everyone loves a good GIF and we know that people want to be able to use them in comments. So we’re about to start testing the ability to add GIFs to comments and we’ll share more when we can, but for now we repeat that this is just a test.”

At first, this GIF comment button will only be available to a small percentage of Facebook users, but it could roll out to everyone if it proves popular. It will work similarly to the GIF button in Facebook Messenger, allowing users to both browse trending GIFs and search for specific reactions in-line. Users still won’t have the ability to select and share GIFs as News Feed posts, but comment GIFs could lay the groundwork for that.

 

Leave a Reply

Your email address will not be published.