Idea Cellular said on Friday it has slashed mobile Internet rates to offer more value to customers on their 4G, 3G and 2G data packs. The revised data packs are available across all circles starting Friday.

“We want to ensure that benefits of Internet are reaped conveniently by every individual, through our innovative, customised and affordable products. This will enable the Internet revolution and its impact to be felt in every part of the country,” said a company statement, citing Chief Marketing Officer Sashi Shankar.

“Now Idea users can get up to 45 percent more data benefits on sachet packs below 1GB. Idea offers a wide range of 4G, 3G and 2G sachet data packs priced between Rs. 8 and Rs. 225,” the statement said.

The statement added that the 2G data pack priced at Rs. 19 which previously offering 75MB data for 3 days, will now offer 110MB data for 3 days – a 45 percent increase in data.

Similarly, a 4G/ 3G data pack for Rs. 22 which offers 65MB data for 3 days, will now give 90MB 3G data for 3 days, which is a 38 percent in data.

Idea Cellular, which serves over 175 million subscribers, on Friday said its 4G, 3G and 2G users will now get up to 45 per cent more data benefits on sachet packs below 1 GB. For instance, its 2G data pack priced at Rs 19 offering 75 MB data for three Days, will now offer 110 MB data for three Days – a 45 per cent more value to the customer, for the same price.

Similarly, a 4G/3G data pack for Rs 22 that offers 65 MB data for three Days will now give 90 MB data for three days,which is 38 per cent more data benefit to the customer. Idea offers a wide range of sachet data packs priced between Rs 8 and Rs 225.

The revised data packs are available across all circles starting Friday. Bharti AirtelBSE 3.32 %, the largest telco in the country, had on Thursday slashed data rates effectively by 50 per cent for downloads by prepaid customers between 3 am and 5 am.

“Internet is one of the major drivers of the Indian economy and Digital India. We want to ensure that benefits of Internet are reaped conveniently by every individual,” Sashi Shankar, chief marketing officer at Idea Cellular, said in a statement.

Written with inputs from IANS