Virat Kohli has been named as ‘Third Most Marketable Sportsperson’ in the world ahead of football superstar Lionel Messi , world No 1 tennis player Novak Djokovic in a latest survey published by magazine ‘SportsPro’.
Kohli is ranked behind NBA’s ‘Most Valuable Player’ Stephen Curry and Juventus’ French international Paul Pogba.
Incidentally, Kohli is just ahead of golfer Jordan Spieth. Djokovic is 23rd in the list, followed by Messi at 27th and ‘Sprint King’ Usain Bolt at 31.

Notably another Indian in top-50 is tennis star Sania Mirza.
According to SportsPro, which does extensive research on business of sports, the criteria of ranking athletes from across the world is marketing potential over a three-year period from this summer
The components they have been assessed are value for money, age, home market, charisma, willingness to be marketed and crossover appeal.
Formula One world champion Lewis Hamilton topped the rankings in 2014; Barcelona’s Brazilian soccer star Neymar, in at No 8 his year, took the number one spot in 2012 and 2013; Olympic champion Bolt headed the list in 2011, while NBA star LeBron James was named as the world’s most marketable athlete in the feature’s inaugural year in 2010.

former Team India director and IPL commentator Ravi Shastri believes that the four centuries scored by Kohli in the four Test match series against Australia ranks miles above his IPL heroics.

“Four centuries in four Tests in Australia. You can’t beat that. He has been brilliant in IPL. Four centuries and nearly 1000 runs in IPL is fantastic, but nothing can beat four Test hundreds Down Under,” Shastri told PTI.

The 27-year-old Delhite is arguably going through the best phase of his career after the Player of the Tournament award in the World T20 and the tremendous IPL season. Having watched Kohli’s game closely, Ravi Shastri added that the right-hander is yet to hit his peak and hoped to see him go from strength to strength in the years to come.

“An international batsman’s peak time is between 28 and 32 and he is just going up. He will achieve much more as the peak is yet to come,” added Shastri.

The former India captain also played down the suggestion to give Kohli the captaincy across all formats by saying that he still has time on his side.

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