After being the face for Pepsi and Lay’s potato crisps for 11 years, One Day cricket and T20 teams captain MS Dhoni’s endorsement contract with PepsiCo has come to an end.
The contract was signed in 2005, when Dhoni was a part of several popular campaigns run by Pepsico.
The company handling Dhoni’s business interests refrained from making a comment, saying that the cricketer was out of the country, according to The Economic Times.
PepsiCo, however said, “At PepsiCo, our focus in advertising and marketing is to make our products the hero and celebrate the hero. The idea will always play the most important role. If there’s a role for the celebrity that helps take forward the idea of celebrating our product, we’re more than happy to taking it further.”
PepsiCo ads feature the likes of Virat Kohli, Parineeti Chopra, Ranbir Kapoor and others. Also Dhoni and Kohli have appeared together in a few PepsiCo ads.
Dhoni was rated as one of the highest paid athletes in the world by Forbes Magazine, which said that the cricketer earned a whopping $27 million from endorsements alone, annually.
This now includes PepsiCo, real estate firm Amrapali whose contract Dhoni terminated voluntarily after the company came under fire from the government for not delivering the houses on time, Dabur and Sony TV.
Meanwhile, Dhoni, India’s limited-overs captain, disagreed with his counterpart Carlos Brathwaite’s statement that certain sections of the outfield didn’t show any discernible improvement after an incessant 15-minute thunderstorm resulted in the second Twenty20 International (T20I) played at the Central Broward Regional Park Stadium Turf Ground in Lauderhill to be called off, with the visitors well placed at 15 for 0 in chase of 144.
The 35-year-old Indian captain cited the One-Day International (ODI) leg of India’s tour of England in 2011 where the visitors had apparently played in worse conditions as an example to illustrate his point.