Netflix has announced a deal with Shah Rukh Khan’s Red Chillies Entertainment (RCE) after Amazon India launched Prime Video services a day ago. Under the partnership, Netflix will exclusively show new films starring Shah Rukh Khan.

The agreement between Netflix and Red Chillies will also allow Netflix subscribers in India and in other parts of the globe, to have an exclusive video-on-demand access to several films by Red Chillies along with the ones that are slated to Indian theatres within next three years.

It is pertinent to note that Dear Zindagi – the most recent film of Shah Rukh Khan, who also heads Red Chillies Entertainment, will be the first to arrive on Netflix that will be followed by other RCE movies. Other RCE films would include Dilwale, Om Shanti Om and Happy New Year.

Shah Rukh said in a statement: “Red Chillies is surging ahead in global entertainment and for the first time, our great stories are going global on Netflix all at once and crossing all geographical barriers, waiting to be discovered over the world. No more waiting for our fans wherever they are.”

The deal is likely to further tighten the competition between Amazon Prime Video and Netflix, which was facing flak for featuring lacklustre content.