According to a report published in Economic Times, Reliance Industries is apparently preparing to launch feature phones with 4G capability in a bid to attract millions of users to its telecom venture Reliance Jio Infocomm. The company is aiming to create a new segment in the mobile industry as these devices could be priced for as low as about ₹ 1,000.

Data says that about 65% of India’s more than 1 billion mobile phone subscribers still use feature phones and the pricing of a smartphone is a key point why people in the rural areas have still not adopted them. The cheapest 4G smartphone in the country costs about ₹ 3,000 and Mr. Ambani aims to introduce a 4G enabled phone at the cost of a basic feature phone now.

“Jio wants to tap all the segments in the country and sees huge potential in the rural areas, which it now aims to tap with VoLTE feature phones,” one of the people said, adding that the new devices will be targeted at first-time data users.

Reportedly, the Jio feature phone will lack the advanced features of a smartphone but will run on Android. The phone will have a keyboard, not a touchscreen, along with a front-facing camera to enable video calls.

Also, the report states that Reliance is likely to launch the phones in the first quarter of 2017 with two variants – one priced at ₹ 1,000 and the other one at ₹ 1,500.