Following reports from September, Reliance Jio has officially launched a pilot programme for home delivery of SIM cards. Targeting the biggest cities in India, the service is aimed to help consumers get their hands on a Reliance Jio SIM card without going through the trouble of visiting a retail store.

While earlier reports had tipped an online portal would be launched that would allow users to apply for and schedule a Reliance Jio SIM card home delivery, the pilot programme is based on an invite system.

The Reliance Jio SIM card home delivery pilot programme is being rolled out in a phased manner. Currently in beta, the program is being rolled out area wise in Ahmedabad, Bengaluru, Chandigarh, Chennai, Delhi NCR, Hyderabad, Jaipur, Kolkata, Mumbai, Pune, and Visakhapatnam.

Under the Reliance Jio SIM card home delivery pilot programme, individuals will receive an invite to schedule a Jio SIM delivery at home. Notably, users cannot request an invite. Instead, Reliance Jio will send invites to “influencers” it has discovered. Reliance employees will not be able to refer people for this program either, and only the team responsible can make selections.

The invite to the Reliance Jio SIM card home delivery pilot programme allows the individual to request for a SIM card to be delivered at their home at a time of their choice. Deliveries can be scheduled as soon as “within 30 minutes”.

Separately, Reliance Jio is running a programme for housing societies and enterprises that makes it easier for consumers to procure Jio SIM cards. Housing society and enterprise officials can register their interest on the respective section of the site. If the application is selected, a Reliance Jio team will visit the housing complex or office to distribute SIM cards via a kiosk. Consumers hoping to avail the services from these kiosks will need a local Aadhaar card for ‘instant eKYC-based activation’. To use services, they will need a 4G-enabled smartphone.