The Supreme Court on Friday declined Star India Ltd’s plea against sharing clean feed (without embedded advertisements) with Prasar Bharti. After this move, Star India has to take out sponsor logos and on-screen credits from the feeds before sharing it. As per rules, private broadcasters must share sports coverage without ads with Prasar Bharti.

Broadcaster Star India had approached the Supreme Court against a 2013 Delhi High Court ruling, which dismissed an ESPN Software Pvt. Ltd plea for a declaration that its responsibility was to share feed received from organisers which would include advertisements, logos and other on-screen credits during the game.

As per a 2007 rule, private broadcasters like Star India must share coverage of sports events of national importance with the government-owned Prasar Bharti, without advertisements.

A court bench comprising justices AK Sikri and PC Pant dismissed Star’s appeal on May 27. Earlier, Prasar Bharti had demanded clean feeds from Star India while Star India contended that this rule would impact not only cricket but other sports events including tennis and hockey.

On this issue, earlier Star India had argued that if a Wimbledon match had to be aired in the country whose official sponsor is Rolex SA, the present scheme would require Rolex names to be removed, which was unlikely. At present, Star India holds the rights to broadcast cricket events organised under the International Cricket Council in India.

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