The Tata group on Friday ventured into the e-commerce marketplace with its portal, TataCLiQ.com which will sell apparel, electronics, and footwear among others. Customers can order online on TataCLiQ and get the items home-delivered, or pick them up at designated stores.

Customers can order online on TataCLiQ and get the items home-delivered, or pick them up at designated stores, a model the company calls “physical”, a combination of physical and digital.

The group said it developed its Tata Cliq website over a year-and-a-half at a cost of “several hundred million dollars” to be a marketplace for in-house and partner companies to sell apparel and electronics.

Tata group chairman Cyrus P. Mistry, 47, inaugurated the portal by making an online order and picking up his item from Tata-owned Westside store at Mumbai’s Kala Ghoda.

TataCLiQ.com is a step in a new direction for Tata as the salt-to-steel conglomerate has typically focused on physical stores.

Indigenous conglomerates entered the fray very late. Reliance Industries Ltd started an online apparel shop last month, while Aditya Birla Group and Mahindra and Mahindra Ltd recently launched online retail platforms.

The group, whose businesses include steel production, tea packaging, information technology services and automobiles, has bet on new businesses in recent years with mixed success.

 

 

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