Verizon buys Yahoo for $4.8Bn WHO'S HOT On Monday, Yahoo! Inc.’s years-long fight to survive as a standalone company will draw to a close. Verizon Communications Inc. will announce plans to buy Yahoo’s core assets for a bit more than $4.8 billion before the market opens, said two people with direct knowledge of the situation who asked not to be identified because the information isn’t public. The deal includes Yahoo real estate assets, while some intellectual property is to be sold separately, the people said. Yahoo will be left with its stakes in Alibaba Group Holding Ltd. and Yahoo Japan Corp., with a combined market value of about $40 billion. A transaction stands to finally seal the fate of web pioneer Yahoo after months of speculation and pressure from investors including Starboard Value LP. The deal will add the company and its millions of daily users to Verizon’s growing stable of media properties and is also likely to end the reign of Yahoo Chief Executive Officer Marissa Mayer, who tried and failed to re-invent Yahoo as an independent company. Verizon spokesman Bob Varettoni and Yahoo spokeswoman Rebecca Neufeld declined to comment. Yahoo hasn’t laid out plans for its investments in Alibaba and Yahoo Japan. With its core wireless business maturing, Verizon is expected to keep Yahoo mostly intact to compete with Alphabet Inc.’s Google and Facebook Inc. in digital ads by tapping into users on sites like Yahoo Finance. The takeover will double the size of Verizon’s digital advertising, placing it as a distant third behind Google and Facebook in the $187 billion market. “The deal speaks to a clear strategy shift at Verizon,” Craig Moffett, an analyst with MoffettNathanson, said Sunday. “They are trying to monetize wireless in an entirely new way. Instead of charging customers for traffic, they are turning to charging advertisers for eyeballs.” Yahoo gained 1.4 percent to close at $39.38 on Friday after Bloomberg News reported it was closing in on a deal with Verizon. Shares of Verizon advanced 1.3 percent to $56.10.